Loved how Whole Foods has really committed to local produce... this sign lists all the farms they support and the mileage to the store. It's this kind of detailed, transparent information that increases customer trust. Are there ways that you could communicate in a similar manner with your museum visitors?
not so much. Whole Foods is only ever a good example of style over substance. They have excellent marketing schtick, but the corporate ethos is missing a moral compass.
ReplyDeleteAs to the local growers today I d=heard of a small farmer owed hundred of thousands by Whole Foods from last year. This year this farmer had to find new customers.
Last place I ever choose to chop.
Names of cities and mileage notations could be considered technical information, and in many situations, consumers don’t read the technical information. Just knowing it’s there builds trust. Researchers at University of Chicago and China's Shanghai Jiao Tong University find that having the specifications clearly available does help make the sale, even if the shopper doesn't actually read the specs. But in your Whole Foods example, Stephanie, and in the use of this idea in museums, the list of cities and mileage notations does have special power. The list gives the guest a sense of place and perspective.
ReplyDeleteThank you both for your commments!
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