I saw this at one of the booths at AAM. It's called the True Art Vase.
It's a coated paperboard product that folds flat, and can be printed with any of the art or images from your collection. Yes, it holds water! Rep Wallace Cascio is holding the flat version, with a variety of options on the table appropriate for different types of museums. It's hard to stand out in that huge exhibit hall; this product definitely caught my eye.