Recently I visited this wonderful store in Sacramento, taylor's art & soul.
I'm working with more and more museum store clients, some of whom have great display knowledge, and others don't. So I wanted to show this store as an example of fabulous display techniques. (They also did a great job of naming their store. I saw several people carrying their shopping bags, the name intrigued me, and so I was on the lookout for it during my walk around Old Sacramento.)
They took similar items and made this great circular display on a round table. Notice how they grouped by color to create a visual punch. One example of each of these cards (they're fun conversation starters) is in front of its stack.
They have a video running showing this glass artist at work. What a great selling point! And yet, I've seen it so few times in a store. (You sometimes see a video running that's for sale, but I don't recall ever seeing an artist's demonstration like this.)
They also created lovely little vignettes with objects that group well together, to help people "see" them in their home.
Last, she offered me great suggestions for restaurants, and gave me a postcard showing the dates of all three artists' receptions this year. That's a great way to get a lot of mileage out of a printed piece.
Tip of the day: Think of your museum store as telling potential customers a story. Not only does it need to be appealing to draw them in, but creative displays will help them see how your merchandise fits into their lifestyle.
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