March theme: What motivates customers?

I've thought about behavior change a lot... for most of my adult life and certainly off and on in my various jobs. Marketing is behavior change... so is conservation psychology... and many types of education. So this month I'll present a couple of ideas that might be helpful for you when considering how to influence, persuade, or otherwise motivate your audience.

Because it's not really about the popcorn or peanuts... is it?

Technorati Tags: customer experience, customer service, behavior change, motivating customers, consultant