Bathroom Blogfest visits American Girl Place
It's Day Two of the 2007 Bathroom Blogfest and we're at American Girl Place in Chicago. This amazing retail experience, three floors' worth, is all about girls and their mothers. So it might not be a surprise that on this floor, there isn't a men's room at all, just two ladies'. (I asked if there were any men's rooms; there is just one in the building.) This double bathroom is opposite the theater where the live musicals are held.
Each bathroom is beautifully themed to the floor's decor. This is the bathroom on the theater floor.
This fun bathroom echoes the cafe's color scheme.
This one is near the "babies" section, where girls can choose a baby doll complete with furniture, tiny baby clothes, and other accessories.
It's this kind of attention to detail that makes this venue so remarkable. According to this blog that follows American Girl, they even have doll holders in each stall!
Here is a picture of my daughter's doll, Stacy, on the hooks. Notice how they have positioned the hooks at exactly the right height to make the dolls' feet rest on the TP holder?
Thanks to reader Brooke for sending in this great photo; see the rest of her comment below!
It would have been less expensive to have all the bathrooms be the same. Instead, each is memorable and extends the unique experience of that floor.
For more on the bathroom blogfest, visit our group blog, and the other bloggers:
- Kate Rutter—Adaptive Path
- Laurence Helene Borel—Blog Till You Drop
- Iris Shreve Garrott—checking out and checking in
- Susan Abbott—Customer Experience Crossroads
- Maria Palma—Customers Are Always
- Becky Carroll—Customers Rock!
- Toby Bloomberg—Diva Marketing
- Linda Tischler—Fast Company Now
- C.B. Whittemore—Flooring the Consumer
- Ed Pell—K+B DeltaVee
- Helene Blowers—Library Bytes
- Claudia Schiepers—Life and its little pleasures
- Katie Clark—Practical Katie
- Sandra Renshaw—Purple Wren
- Reshma Anand—Qualitative Research
- Marianna Hayes—Results Revolution
- Carolyn Townes—Spirit Women
- Sara Cantor—The Curious Shopper
- Anna Farmery—The Engaging Brand
- Dee McCrorey—The Ultimate Corporate Entrepreneur
- Katia S. Adams—Transcultural
posted by Stephanie Weaver at 9:00 AM
3 Comments:
Very cool, Stephanie! I love that you go into so much detail with photos.
Hi - I found a photo of the doll holders in the bathrooms: http://munshifamily.blogspot.com/2007/10/photo-hunters-practical.html
I am so pleased that you mentioned this bathroom!
We recently visited New York, where we took our two daughters to ‘A Day at American Girl Place’.
My husband is in customer service as well, and is always talking about how ‘little things’ can make such a big difference. When I saw those doll holders in the stalls, I just HAD to take a picture to show him! What a thoughtful thing for them to add! Who wants to have to put their brand new doll on the floor of the bathroom or try to hold it while you go? He has added the picture to his training seminar now. I can honestly say that American Girls' attention to their bathrooms has given me an even more positive view of their company.
http://bp0.blogger.com/_eBk63FG4pVo/Rv3oCrYz4JI/AAAAAAAAAN8/dMs2jRDiI20/s1600-h/DSC03248.JPG
Here is a picture of my daughters doll, Stacy, on the hooks. Notice how they have positioned the hooks at exactly the right height to make the dolls' feet rest on the TP holder?
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