Thursday, June 28, 2007

View from the loo at Ghiradelli Chicago

At the Ghirardelli store in Chicago, shoppers are greeted with a bright, cheerful, and consistent look. What happens when you decide to use their bathroom, which is through the doorway on the right?

Hmmm. Seems clear that this wasn't thought through as a public space. Homemade signs are always an indicator that something isn't working and employees are trying to fix a problem.

The bathroom is themed and lovely. (If this were my shop, I would buy white or yellow hand soap, so as not to clash with the strong palette, or choose an opaque soap dispenser. But I digress.)

When you open the door of the bathroom, this is what you see:

This could easily be covered with a hinged, framed print mounted on the wall like a cabinet door.

They do get lots of Experienceology points for meeting customers' comfort needs and making a bathroom available.

Tip of the day: Make sure any "back of house" spaces are dressed for public view. You don't have to spend a . Think through all views that customers have through doors or other vantage points. Make sure every angle shows your business to its best advantage.

Technorati Tags: , , , , ,

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home