An experience library, part 4

In previous posts, here and here, I introduced the Cerritos Library, the world's first experience library. Today I'm going to talk about Sensation, which is step 6 in my 8-step process of creating great experiences. (The steps are 1) Invitation, 2) Welcome, 3) Orientation, 4) Comfort, 5) Communication, 6) Sensation, 7) Common Sense, and 8) Finale.)

The Sensation step helps you remember to inspire and engage all five senses of your customers, offer whole body experiences, and create fun interactions. For more great ideas about sensory experiences, check out Martin Lindstrom's great book, Brand Sense. Here are some examples from the Cerritos Library.

In the Old World Reading Room, a holographic fireplace is fun to cozy up to with a book.

Kids enter the children's area through giant copies of classic titles.

Even the donor recognition wall is fun, made up of book titles.

If a library can be this fun, imagine how fun your business can be!

Tip of the day: Sensation is important in learning and memory, so if your site is educationally oriented, engaging all five senses is important. Customers who have fun on many levels will be more likely to want to return.

Technorati Tags: customer experience, user experience design, Cerritos Library