The National Atomic Museum: Great example of merchandise integration

Near Albuquerque's Old Town is the National Atomic Museum. It used to be at Los Alamos, but had to be moved after 9/11. It's a peculiar celebration of the power of destruction and the people who harnessed the atom.

It does, however, have one of the best museum stores I have ever seen.


A rocket in the parking lot is an unmistakeable icon, for better or for worse.


The Up N Atom Museum Store.


Collector's items, antique Geiger counters, Albert Einstein action figures... if you can think of it, they have it.


One of the richest, deepest book collections I've seen, both celebrating and decrying nukes.


Displays like this were integrated throughout the museum exhibits. Smart, without feeling pushy.

Tip of the day: An inspired store buyer can raise the level of your experience. Choose someone truly creative for this key role, and integrate your store merchandise with your educational message.

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