Be careful what you wish for

More and more companies, musicians, and other artists are tapping into what's called social networking. If you're not familiar with this phenomenon, examples are flickr, where people can share their photographs with the world, YouTube, where people share their videos, and del.icio.us, where you can share all your bookmarks.

As I mentioned in a previous post about Comcast, these new tools also expose companies faster to the world than ever before, so we need to make sure we are being authentic in our business practices. What happens when a company who isn't aligned decides to run a contest for people to make their own ad? Take a look at the "unauthorized" submissions for the Chevy Tahoe ad contest.

Thanks to the Design Observer for this link.

Tip of the day: It's great to get your audience involved in your company and products, but think this through carefully. Any skeletons in your closet will be found and brought out to dance.
Technorati Tags: customer experience, customer service, authenticity