Aaron Dignan's new blog, Brandplay, has a great video from the Swedish rock-pop band OK GO. You'll recognize them from that JC Penney commercial that's been playing endlessly. The "treadmill" video is hilarious and worth watching, and Aaron makes the point that great buzz isn't about spending a lot of money.
Tip of the day: Don't feel constrained by a small budget. Having a lot of money to spend can make you less creative and lose your edge. Think about ways to market your business that depend on a great idea, executed well. Consider using new media like YouTube.
Technorati Tags: customer experience, OK GO, YouTube
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One of the band members was on The Colbert Report because Stephen was interested in the fact that the band completely circumvented the corporate system and is still able to sell albums. There are many "copycats" now doing their own versions. Flattery?
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