Lessons from Costco, part 2

This is a continuation of my post on my Costco experience.

Feature special products. When you walk into Costco, there are a few items up front that perhaps are special, or limited-time offers. But why not have a changing sign that tells you the items that just came in, and where they are located in the store? Identifying short-term sales just makes the product that much more attractive.

Tip of the day: While Costco may feel that it's not worth it to them to do what I'm suggesting, as bargain-hunting is part of the experience, don't treat your customers this way. Offering limited-time specials is a great way to increase interest in certain products.

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